Cynthia's Interests

The world as it unfolds - told from an African American woman's perspective...

Sunday, July 31, 2005

Pushing Drugs

How medical marketing influences doctors and patients...

At least two pharmaceutical marketing strategies converge to alter doctors' prescribing habits. On one hand, sales representatives target physicians with visits and samples, and ads tout drugs in journals. On the other, mass media advertisements urge people to ask their doctors about specific brand-name medications. This direct-to-consumer (DTC) advertising, which is not permitted in Europe and strictly limited in Canada, has in the past decade grown into a multibillion-dollar industry in the United States.


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